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P&O Cruises Australia - Design & Copywriting
Role
Marketing Specialist
Project type
Design & Content Creation
Date
2022 - 2024
Location
Sydney, New South Wales
Contribution
Graphic Design - Copywriting & copy adaptation - Layout - Image Selection - Print Artwork - Proofing - CRM content - Stakeholder revisions - Campaign implementation
Department
Onboard Revenue
During my time as Marketing Specialist — Onboard Revenue & Casino at P&O Cruises Australia, I personally designed, wrote and produced customer-facing communications across print, digital and CRM channels.
Working within established P&O brand guidelines, I translated campaign requirements and detailed passenger information into clear, engaging and production-ready creative. This selection includes onboard publications, passenger collateral, Players Club communications and casino campaign material.
My hands-on contribution
Graphic design • Copywriting and adaptation • Layout • Image selection • Print artwork • Proofing • CRM content • Stakeholder revisions • Campaign implementation
Selected work
Passenger communications • Onboard publications • Players Club collateral • Casino campaign creative • CRM communications
Production context
Created for use across a complex travel and hospitality environment, each piece needed to balance brand consistency, commercial messaging, detailed information and practical production requirements.
