Lifecycle Marketing and Customer Relationship Management (CRM)
Turning data into connection.
I design and manage digital campaigns that not only perform — they build relationships.
From automation to analytics, I bring clarity and creativity to every stage of the customer journey.
BREED Australia
CRM Implementation & Marketing Transformation
Introduced HubSpot CRM and launched BREED's first $120k marketing plan.
-
+22% tenant enquiries
-
+25% engagement
-
+40% media coverage
-
+50% productivity gain
P&O Cruises Australia
Onboard Revenue & Experience Transformation
Drove multi-channel onboard revenue campaigns and led digital experience redesigns and optimisations.
-
+20% sales enquiries
-
+25% email engagement
-
+9 NPS points
-
Significant Annual Revenue Uplift
Elizabeth Richards
E-Commerce & Brand Expansion
E-commerce transformation, quadrupled online sales during Covid, expanded national reach.
-
+35% CTR
-
+1M+ Annual Uplift
-
+22% Loyalty Increase
-
+40% Reach Expansion
Tools &
Capabilities
