Strategic marketing that drives measurable results.
From brand positioning to campaign delivery, I create stories that connect creativity with commercial outcomes.
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Case Study #1
Griffin Hospitality
Delivered multi-venue marketing and creative production across three Brisbane hospitality brands, including social content, menu design and promotional graphics for venue LED screens and billboards.
Results: +42% Instagram followers and +96% views for Officers Mess, +107% views for River Road Tavern and +64% views for Eagle Tavern.
Case Study #2
P&O Cruises Australia
Case Study #2
Designed and implemented campaigns that integrated email, app and onboard signage.
Results: +20% sales enquiries, +25% engagement and A$2M annual revenue uplift.
Case Study #2
BREED Australia
Created and implemented the organisation's first A$120k marketing plan.
Results: +25% engagement, +22% enquiries, +40% media coverage, +50% productivity
Case Study #3
Elizabeth Richards
Drove digital transformation through storytelling, design and performance marketing. Sustained growth by pivoting from B2B to B2C during Covid Pandemic.
Results: 35% CTR uplift, +40% reach expansion, +1M+ annual sales uplift
