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Strategic marketing that drives measurable results.

From  brand positioning to campaign delivery, I create stories that connect creativity with commercial outcomes.

Campaigns
Projects
ROAS
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Case Study #1

P&O Cruises Australia

Designed and led campaigns that integrated email, app and onboard signage.

Results: +20% sales enquiries, +25% email engagement and A$2M annual revenue uplift.

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Case Study #2

BREED Australia

Created and implemented the organisation's first A$120k marketing plan.

Results: +25% engagement, +22% enquiries, +40% media coverage, +50% productivity

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Case Study #3

Elizabeth Richards

Drove digital transformation through storytelling, design and performance marketing. Sustained growth by pivoting from B2B to B2C during Covid Pandemic.

Results: 35% CTR uplift, +40% reach expansion, +1M+ annual sales uplift

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