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About
Sophia_Home Page_edited.jpg

About me

I believe the best marketing doesn’t just sell — it connects.
For over 15 years, I’ve been creating campaigns and content that do exactly that.

My career has taken me from cruise ships to classrooms, hospitals to eCommerce stores — and even a decade running the Australian distributorship for Pure Fiji. Working across travel, healthcare, education, and retail has taught me how to adapt quickly, spot opportunities, and bring fresh, cross-industry ideas to the table.

I specialise in digital strategy, CRM, email marketing, and content creation. Whether it’s refining a customer journey, building a campaign toolkit, or getting the right message to the right audience at the right time — I’m at my best when I’m helping brands speak clearly and consistently.

If you’re looking to connect, share ideas, or explore opportunities in digital marketing, content strategy, or CRM — let’s talk.

Portfolio

Expertise

I help brands tell their stories with clarity, creativity, and measurable impact. Whether you’re building awareness, optimising digital performance, or aligning your brand identity with business growth, I bring the strategy, systems, and storytelling to make it happen.

Marketing Strategy & Campaigns

I turn business goals into smart, creative campaigns that attract attention and deliver measurable results.

Digital Transformation & CRM

I help teams modernise their marketing systems to boost efficiency, insight, and customer connection.

Brand & Content Development

I craft cohesive brands and compelling content that engage audiences and build lasting trust.

Contact
Classroom Photoshoot

Let's connect

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